Hotels near Maria-Theresien-Straße Christmas Market

The Christmas market on Maria-Theresien-Straße, Innsbruck's main pedestrian shopping street, has a modern design, with small trees covered in lights lining the avenue and stalls selling Christmas products from around the world. It runs from 25 November 2026 to 6 January 2027, according to event listings.

The street offers a famous view of the Nordkette mountains framed by St. Anne's Column and the surrounding Baroque buildings. It is a convenient break during Christmas shopping, as many of the city's shops line the street.

In December, a traditional Perchten parade, with figures in wild masks and costumes, is usually held on the street; check Innsbruck Tourism for the 2026 date.

Pro Tip: Stand by St. Anne's Column at dusk for the classic view up the street to the snow-covered Nordkette. Combine the market with shopping on the surrounding streets.