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The Musée Yves Saint Laurent Marrakech (mYSLm) opened in 2017 as a purpose-built museum dedicated to the legendary fashion designer who made Marrakech his second home. The building itself is a work of art - designed by Studio KO, its terracotta-brick exterior echoes the city's ochre palette while the interior reveals airy, light-filled galleries. The museum holds a rotating selection from YSL's archive of 5,000 garments and 15,000 accessories, displayed in thematic exhibitions that change twice yearly.
Beyond the fashion galleries, the museum includes a 130-seat auditorium, a bookshop, a research library, and a cafe with a terrace. The permanent exhibition traces Saint Laurent's relationship with Morocco and how Moroccan colours, patterns, and light influenced his work - from the famous Mondrian dress to the North African-inspired collections. Tickets are 100 MAD (~€10), and the museum is open daily except Wednesday 10:00-18:00. Combine it with Jardin Majorelle next door for a full half-day in Gueliz.
Pro Tip: Visit the museum first (it opens at 10:00), then walk next door to Jardin Majorelle. This order avoids the Majorelle morning rush and gives you the air-conditioned museum during the hottest part of the day. Check the exhibition schedule online as the rotating shows change the experience significantly.